Experiential Marketing – Cutting Through The Noise

When it comes to creating a customer experience, there are many reasons to consider incorporating experiential marketing into your marketing strategy. Using it to promote your business provides a more pleasurable and memorable experience for customers who are interested in your products or services.  This then creates customer loyalty and repeat sales – increasing revenue.  At times it can feel like we are oversaturated with calls to advertise and increase our marketing across multiple spheres. If you’re looking for a way to expand your reach through the use of experiential marketing, consider the following tips for a simple yet effective approach.

Think About Your Audience

Experiential marketing can provide many opportunities for connecting with your audience, but before implementing any strategies, you need to think about who you aim to reach and how they best receive information. How can you engage with them most effectively? What are some realistic goals you can set for your experiential marketing campaigns that will help you find brand ambassadors and reach a broader audience through brand activations?  Don’t just look to increase sales – add value to your customers as well.

Conduct Research

There are many different applications and uses of experiential marketing. Before you spend any of your marketing budget on experiential marketing and secure promotional models, you must first understand how your audience wants to experience it.

The whole idea is to make consumers feel like they are a part of your brand, and to do that, you’ll need to present them with the right information and content. One way to do this is to ask questions. It’s all about what they need, what’s important to them and how they will solve a particular problem or fulfill a specific need.

Use website surveys, live chats, webinars or other similar activities to engage with potential customers and ask questions. Here your brand ambassadors can be extremely helpful in translating your message across multiple mediums and platforms.

Use Promotional Staff To Turn Your Audience Into Advocates

Experiential marketing is about more than just the experience.  Building brand advocates through the use of promotional staff is cornerstone.   Great promotional staff get excited about your brand and message – they understand that we “show” more than “tell”.   A simple message that highlights the competitive advantage is a great way to remain on target.

The experience you provide to the audience should be newsworthy, memorable and relevant.

Make the Experience Worth Sharing

Create strong impressions that people will remember as yours. This means using interactive experiences that will help establish emotional connections between your consumers, staff and brand.  Your influence and credibility is increased and your brand becomes more recognisable.  This will encourage others to share both their experience and your brand.  Is your campaign #instaworthy?

Take Educated Chances

Think through the benefits and shortcomings for each idea before you decide which to implement.  Become educated as to what your consumers are looking for and how best to present it to them.  This will ensure your experiential marketing exercise is far more impactful.

Start Making Meaningful Connections As Soon As Possible

Establishing meaningful connections is what will make your experiential marketing campaigns a success.  There’s a saying that “People may not remember exactly what you did, or what you said – but they will always remember how you made them FEEL.”  This is where promotional models and brand ambassadors are your greatest ally.

Be Bold When Creating Campaigns

Experiential marketing must ensure your audience remembers you. To do that, create bold campaigns your target audience won’t forget. Here, concept is key. Build your campaigns so they surprise, shock or delight the audience.

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